Investigating the Effect of Electronic Banking Acceptance Components on New Services Development and financial performance of the Maskan Bank of Lorestan province

Amin Zallaghi

Abstract


The purpose of this study was to investigate the effect of acceptance of e-banking on the development of new services and financial performance of the Maskan Bank of Lorestan province. The present research was applied in terms of purpose, nature and method in the field of causal research and in terms of field performance. The statistical population of this study was the employees and customers of Mashkan Bank in Lorestan province. 254 questionnaires were analyzed using available sampling method. A questionnaire was used to collect data. After confirmation of its validity and its reliability (Cronbach's alpha coefficient 80 percent), the sample was distributed among the sample. Structural equation and LISREL software were used to analyze the data. The results of the research indicate that perceived security, perceived trust and quality of e-banking services have a positive impact on the acceptance of e-banking. And acceptance of e-banking has a positive impact on the development of new bank services, and on the other hand, the development of new services has a positive impact on the financial performance of the bank.


Keywords


security, trust, technology, services, financial performance, e-banking

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