Controlling The High Demand of Car Carrier During the Peak Season

Nur Farizan Tarudin, Elmi Alif Azmi, Fatin Nurul Aini

Abstract


The emerging of the automotive industry is showing the reflection of the technology development. This sector has often been regarded as one of the most industry’s long-term challenges with steady growth and remain in the heart of consumer’s demand forecasts which has pointed towards the need for future investment. Car carrier services are the chosen mode of transport by the automotive manufacturers to transport their car from the assembly plant to the dealers. For passenger cars, Malaysia is ranked 44th with 341 cars per 1,000 people, one rank higher than Brunei's 327 cars[1]. These shows that by the demand of car ownership, it can ensure future business opportunities for car carrier companies. The advantages of using car carrier companies to transport the car are by company, expertise or professionalism, insurance, easier to pick up and drop and competitive rates where the customer can choose the company since it has many car carrier companies. From the observation of the automotive company, there are different practices in each company that can make the different level in their management, either it is good or poor in their service quality. Therefore, this study has focused on determining the critical factors that influence the high demand of car carrier during peak season and proposed the guidelines to overcome the shortage of car carrier by managing their resources.

Keywords


Car Carrier, Automotive Industry, Peak Season, High Demand

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