Cross Border Shopping: Analysis of Demographic Characteristics

Chai-Lee Goi

Abstract


This paper is to study the demographic pattern of Bruneians on cross border shopping, especially visiting Miri, Sarawak. 9 variables of demographic were used in this study. The variables used include age, gender, marital status, ethnicity, religion, education, monthly income, occupation, field of occupation. Another two questions involved in this research are related to the amount of money spent on shopping and the type of items that have been purchased. These two questions are analysed by using cross-tabulation of 4 major demographics, gender, age, income and education level. Overall, demographic factor plays a role in cross border spending.

Keywords


Cross Border Shopping, Demographic

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References


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